If you want the short version: to get recommended by an AI assistant, write clear pages that answer real guest questions directly, back them with concrete facts and credible references, keep your business details identical everywhere, and make sure Google and Bing can crawl the site. That is what the research actually shows moves the needle. A lot of the advice floating around Reddit is close to this · and a few popular tips are myths worth dropping. Here is the honest scorecard.
Why check Reddit advice at all
Because that is where hosts and marketers are working this out in public. The GEO and SEO subreddits (r/SEO, r/GenEngineOptimization) are split between skeptics who think it is all hype and early adopters convinced it is the next channel. The useful move is not to pick a side · it is to test the popular claims against the one peer-reviewed study of how generative engines choose sources, the GEO paper presented at KDD 2024, plus what Google and OpenAI say in their own docs.
Here is the whole scorecard at a glance before we walk through it:
| Popular Reddit tip | Verdict | What the evidence says |
|---|---|---|
| Add real quotes, numbers, sources | Holds up | Strongest lever: quotes lifted AI citation ~41%, stats ~31-40%, sources ~30-35% |
| Write clearly, like a human | Holds up | Fluent, structured prose scored measurably higher than clumsy text |
| Answer the questions guests ask | Holds up | AI quotes the page that answers the exact question |
| Off-site reputation counts | Holds up | Assistants weigh reviews, Business Profile and local mentions |
| Stuff the right keywords | Myth | Did nothing for AI visibility, sometimes hurt it |
| A secret schema or AI file | Myth | Google says no special schema or AI file is required |
| Post on Reddit to get cited | Half-true | Reddit is most-cited but its share swings wildly month to month |

The tips that hold up
"Add real quotes, numbers and sources." True, and it is the strongest lever there is. In testing, adding quotations lifted AI citation by up to ~41%, adding statistics ~31 to 40%, and citing authoritative sources ~30 to 35% (GEO paper). For a rental, that means exact distances and drive times, real capacity, specific local facts · not vague adjectives.
"Write like a human, clearly." True. Fluent, well-structured prose scored measurably higher than clumsy or stuffed text. Lead each section with the answer, then explain.
"Answer the questions guests actually ask." True. AI quotes the page that answers the exact question. A genuine set of plain answers · parking, check-in, family-friendliness, distance to the beach · maps directly onto how people prompt. This is the backbone of getting recommended by AI.
"Your reputation off your own site matters." True. Assistants weigh what other sources say about you. Reviews, a clean Google Business Profile, mentions in local guides · these feed the model's picture of you and give it something to quote.

